Louisiana Cat
  • Reserve
  • Reserve, LA, USA
  • Hourly
  • Full Time

Louisiana Cat is Louisiana's only authorized Caterpillar Dealer and a recognized leader among Cat dealers around the world, providing our customers with the highest quality Caterpillar equipment, service, and parts since 1933. Louisiana Cat has 23 locations across Louisiana and the Gulf South. We are always searching for high energy, ambitious candidates to join our team. You can build your future here!

Louisiana Cat is currently seeking a Digital Marketing Specialist to join the Marketing team at the corporate office in Reserve, La. The Digital Marketing Specialist reports to the Marketing & Customer Experience Manager and is responsible for all aspects of the company's websites, digital marketing campaigns, and social media content. This includes creative layout and design, content development, on-going maintenance, program implementation, and organizational training on digital tools and metrics.

Responsibilities:

  • Collaborate with marketing, advertising, and sales professionals to enhance sales coverage and generate qualified leads by crafting innovative, compelling and actionable opt-in digital marketing campaigns, content and campaign calendars.
  • Execute digital projects supporting sales and product support lead generation, on time, on budget; evaluate and ensure company brand is correctly represented throughout digital campaigns, and enhance the dealership's online branding, visibility and sales.
  • Assist in online marketing strategy development and lead implementation across all digital channels and mediums, including web and email marketing, online advertising, and social media.
  • Analyze web trends, all digital activity and performance metrics to identify improvements for usability and customer experience. Evaluate and recommend external vendors to enhance our digital presence or customer information.
  • Use statistical analysis and problem solving skills to interpret dealership third-party data; Present insights through data visualization tools and reports. Key deliverables in marketing campaign return on investment (ROI), customer segmentation for target marketing, insights from sales trends, opportunities and surveys.
  • Work with web developers and technical teams to ensure website and social media channel content is relevant, compelling, and that search engine marketing, link building and paid digital advertising are effective.
  • Create and develop Ads, artwork and content for social media, web, and email marketing campaigns. Use marketing automation to improve customer identification, targeting, and lead generation processes.
  • Serve as a technology change agent by staying informed about emerging trends in digital marketing, as well as technologies and applications that could enhance online experiences, efficiencies and benefits.

Education and Experience:

  • Bachelor's or Master's degree in Marketing or related business study is required.
  • At least five years of experience in managing digital marketing campaigns and SEO strategies.

Proficiency in the following:

  • Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Adobe Acrobat Pro, Word Press & html, Social Media Platforms (Facebook, LinkedIn, Instagram), Marketing Automation software (Pardot, Eloqua) , CRM systems, Google Analytics, tools for data analysis, digital marketing design, web maintenance and management
  • Preferred experience with Adobe Spark & Premiere, AdWords, Pay Per Click and Retargeting, Domain URL creation.

Benefits:

We are proud to offer our full time employees a benefits package that speaks for itself and sets us apart from our competition.  Benefits options include:

  • Health, Dental, Vision, Life & Disability Policies
  • Corporate Discounts
  • Generous 401K Plan
  • Paid Holidays & Vacation
  • Credit Union
  • Tuition Reimbursement
  • Training & Advancement Opportunities

Pre-Employment drug screens & proof of employment eligibility (E-Verify) are required for any position offered.

Equal Opportunity Employer M/F/D/V

 

Louisiana Cat
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