Louisiana Cat
  • Reserve
  • Reserve, LA, USA
  • Salary
  • Full Time

Louisiana Cat is currently seeking a Digital Marketing Coordinator to join the Marketing team at the corporate office in Reserve, LA. This is a staff position that will assist in the company's digital marketing communications, including website updates, email campaigns, and social media content. This is an exciting opportunity to work with one of the World's Top 100 brands on a local level.

JOB DUTIES/RESPONSIBILITIES may include, but are not limited to:

  1. Manage all social media channels/outlets by maintaining a professional image and tone consistent with company culture and brand requirements
  2. Create content for social media posts, videos, email marketing campaigns, and customer communications.
  3. Stay up to date on social media and online marketing trends, best practices and methods, and make recommendations to the Marketing team.
  4. Collaborate with Marketing team and other business units to plan and develop content, style, and layout for digital mediums.
  5. Coordinate email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting, and optimization.
  6. Use marketing automation to improve customer identification, targeting, and lead generation processes.
  7. Work with web developers and technical teams to ensure website and social media channel content is relevant and that search engine marketing, link building, and paid digital advertising are effective.
  8. Create regular reports to show marketing campaign performance, effectiveness, and ROI. Use content management systems to analyze website traffic and user engagement metrics.
  9. Assist HR and other internal business units with internal communications as needed.

REQUIRED QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree in Marketing or related business study is required. Knowledge of social media and digital marketing best practices is required. Candidate must be proficient in Adobe Creative Suite. Knowledge of and previous work experience with website development/maintenance, html, and Google Analytics is preferred.

LANGUAGE SKILLS

Ability to be a team player who motivates and educates other team members. Ability to communicate effectively with customers and co-workers. Ability to read, interpret, and explain documents such as financial reports, legal and service agreements, and procedure manuals. Ability to write routine reports and effective correspondence for internal and external audiences. Ability to speak effectively before groups of customers or employees. 

MATHEMATICAL SKILLS

Basic math skills including computing rates, ratios, averages, fractions, and percentages. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 

REASONING ABILITY

Demonstrate critical thinking in their ability to define complex problems, collect data, establish facts, and draw valid conclusions. Must be able to develop routine protocols as well as identify when the routines do not apply in a specific situation and handle exceptions as needed. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS

Proficiency in Adobe Creative Suite is required. Experience with Word Press, Pardot, html, Google Analytics is preferred.           

REQUIRED TRAVEL

Up to 25%. Valid driver's license and good driving record is required. 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is required to stand, walk, or sit; use hands to finger, handle, or feel and reach with hands and arms. The employee must be able to process paperwork and utilize office equipment (including personal computer, phone, copiers, etc.) A large portion of the day is spend communicating orally in person and by phone. Normal sight or corrected vision is required to read documents and use standard computer terminals. The employee must be able to occasionally lift 25 pounds from floor to chest. 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

The noise level in the work environment is usually moderate.

 

Pre-Employment drug screens & proof of employment eligibility (E-Verify) are required for any position offered.

Equal Opportunity Employer M/F/D/V

Louisiana Cat
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